Local composition, central printing

Working in partnership with a major print management group, we developed a pioneering direct mail solution for a leading recruitment company with hundreds of branches nationwide.

Previously, branches carried out mailing campaigns independently.  They frequently lacked resources to carry out mailings.  Those they did produce achieved patchy results and were expensive to run.

The solution we devised involves local composition of documents and central printing and despatch.  We created a user-friendly website interface to enable staff to compose letters, select inserts and submit mailing lists.  Managers at head office can also review and control mailing activity online in real time.

Every day, we ‘harvest’ the data from the website and from users’ desktops and produce and distribute that day’s mailings.