About Document Personalisation
CFH produce ‘transactional’ documents, which means we can tailor documents to individual customers needs.
Exploit the full potential of your customer communications with our ‘transpromotional’ mailing facility. This means you can include personalised sales messages, graphics, colour and mechanical features and enclosing inserts in line with customers profiles.
Your documents now become powerful sales and marketing tools that raise customer perception and drive revenue.
Case study: Bank Group Credit Cards
CFH have entered into a dialogue with the credit card division of a large international banking Group to supply core documents. CFH became a strategic partner and was awarded all outgoing documentation for credit card operation. CFH re-designed the statement so that the transactional data could be analysed prior to printing, and was able to receive marketing strategy that dictated targeted messaging and offers. The highly dynamic statement creation allowed CFH to tailor document design and messaging according to transactional data and marketing strategy. This allows the ability to react to a clients spends profile and tailor design and message accordingly.
CFH was awarded with the production of this Group's bank account statements. As a key value enhancement CFH worked with the Group to develop an automated solution for processing leads received by the call centre and banker channels.
These leads are processed for letter or brochure insert into printed account statements and a response file is automated back to the bank for the purpose of introducing market driven lead offers from the system to the customer.