Insights and blogs

public sector communications

5 ways to use outsourced hybrid mailings to boost customer communications

Emma Workman

13th January 2023

Outsourcing communications is now considered the ‘norm’ for many public and private sector organisations. Not only does it streamline communication processes whilst yielding great benefits for the organisation, but it helps boost customer communications, engagement, and response.

But outsourcing communication requirements can mean different things to different organisations, let alone the different types of products and services that are on the market to facilitate this requirement.

Many organisations are utilising hybrid mail communication software as their chosen outsourced solution, as it not only meets their communication requirements but provides a wide range of additional features that can enhance the communications they send.

Communications are no longer just communications, they are hybrid.

What is hybrid mail software?

Hybrid mail is the smarter way to communicate with audiences. It takes the traditional method of sending print and post and transforms this by moving the process online. It’s designed to help businesses send effective communications directly from their PC or desktop by processing mailings through an online portal or virtual printer.

The process streamlines the communication process and provides businesses with a range of great benefits, as you’ll see below.

How to use hybrid mail to boost customer communications

Hybrid mail software not only improves the process of sending physical communications but enables organisations to optimise their communications in a variety of ways.

Here are five ways hybrid mail can boost customer communications and drive those all-important response rates.

1. Manage both single and bulk mailings

Hybrid mail manages all organisational communication requirements. From single or bulk communications, everything can be processed and managed in one secure place. It’s like having your very own print and mail factory at your fingertips, ready to process any customer communications you need.

2. Get organised

Utilising hybrid mail enables organisations to get organised. With the ability to pre-plan mailings, hybrid mail software helps boost customer communications with the ability to create and develop a communication strategy that is implemented online. This not only helps plan communication resources for the next 28 days so that organisations know their communications are being sent but, enables evaluation of the success of their delivery so that changes can be implemented to enable businesses to succeed whilst increasing audience engagement.

3. Personalise, personalise, personalise

Outsourcing hybrid mailings enables organisations to personalise their communication as little or as much as they want, all at once. Organisations no longer personalise each document for the recipient, as with hybrid mail you can use what is known as ‘merge tags’ to add personalisation to the document. Merge tags align with your database and pulls through the personalisation where required (such as a name). This not only adds value to the document you are sending by speaking directly to the audience but helps increase customer engagement and response rates.

4. Get creative with your envelopes

Hybrid mail offers that extra personalisation beyond the document. Hybrid mail software allows you to get creative and personal as you talk to the audience from the moment it lands on their doormat. From logos, straplines and your own return address, your envelopes can increase the effectiveness of your mailings.

5. Try something new

Boosting the effectiveness of customer communications ultimately starts with trying something new. Finding new ways to engage with your audience helps build connections and achieve the results you require. Hybrid mail offers flexibility in the documents you send, not only the type of document but how you send it, with many hybrid mail suppliers offering digital routes to your audience. This not only changes how organisations engage, but how audiences receive information, process this, and act upon it.

By utilising hybrid mail to boost customer engagement, you are in turn improving those additional elements that companies work towards achieving. From decreased cost savings to increased ROI, effective engagement with your audience all stems from effective communications.

There are so many ways hybrid mail can support business communications and drive successful engagement, why not get in touch with us today to find out how it can support you, your business requirements and the achievement of those all important goals.

subscribe for updates »

Other articles

January 2023

How to use hybrid mail services to streamline communications costs

De-bunking data protection myths

5 ways to use outsourced hybrid mailings to boost customer communications

December 2022

The power of effective communication in retaining customers

5 ways charities can improve audience engagement on a budget

The power of the letter in the health sector

November 2022

Hybrid mail vs. direct mail: What's the difference?

What is accreditation and why is it so important to the finance sector

October 2022

What is accreditation and why is it so important to the private sector

Hybrid mail vs managed hybrid communications

September 2022

12 top tips for increasing patient engagement this winter season

August 2022

The return of the QR code

Fact piece: 7 interesting facts about Docmail hybrid mail

Docmail hybrid mail: all about the Print Driver

July 2022

What is Accreditation and why is it so important to the health sector

Hybrid communications in the public sector: Best practices to maximise procurement

June 2022

8 ways to improve public sector communications

What is Accreditation and why is it so important to the Public Sector

10 things you didn’t know about CFH Docmail

May 2022

Docmail customer service survey 2022

Creating meaningful connections offline

April 2022

A brief history on the evolution of communication

March 2022

SME’s: 8 tips for increasing engagement

11 things you didn’t know about Docmail hybrid mail

How to reduce your carbon footprint when working from home and onsite

How we’re constantly reducing our impact on the environment

February 2022

Benefits of using a multi-channel communications approach

Medical practices: using the hybrid mail print driver

January 2022

Where does the 5-day working week come from?

Advances in technology: Debunking mailing myths

How hybrid mail works

Hybrid communications for hybrid workers

December 2021

Creating your multi-channel communication strategy

Customer Support at CFH

Greenwashing: The importance of true sustainability in business

November 2021

SMEs and hybrid communications

Improving resident engagement with personalised, hybrid communications

Enhancing council communications with hybrid mail

October 2021

Managing practice pressure

Is paper eco-friendly?

September 2021

The 5 benefits of hybrid mail: printing and posting online

Addicted to remote working? Us too. 6 reasons we love WFH

Flu vaccine delays and increased eligibility: 3 ways to manage with pre-planned communications

June 2021

Best Practice: Patient communication management this winter

Credit unions: the adoption of hybrid communications to improve engagement and reduce cost?

The evolution of communication since Covid-19

May 2021

Overcoming Vaccine hesitancy for children - How good communication can help

How does digital transformation improve customer engagement?

What is hybrid mail? Print & post solutions explained

Effective business communication: debunking mailing myths

Start with a free communication review!

We’d love to look at how you’re communicating, how you could improve, and how we can help. Fill out your details and we’ll talk you through taking the friction out of your communications.