Capital Credit Union was established in 1989 and is one of the largest credit unions in the UK, with almost 25,000 members, and assets of £45million. The company help their members save money, by offering a range of ethical financial services, including loans, debt advice and general financial support.
The Credit Union utilises a range of media channels in order to keep their current members informed and encourage new ones to join their services. Some of the methods used to do this include social media, online and print advertising, their website and print marketing.
They rely on print marketing to send particular types of communications. From annual statements in April to those with certain ISA accounts and annual October statements of information of members accounts, to yearly newsletters and ad-hoc communications.
Having almost 25,000 members means that often different communications are required to be sent at varied times to reach the full range of members - each member must be communicated with in the correct way at the correct time.
There is also the added pressure that as opposed to most businesses who have ‘customers’, Capital Credit Union have members who require continuous contact and a high level of customer service in order for them to be retained. To do this, they need a reliable supplier for all of their printed communications.
Previously they used CFH’s print capabilities through a third party supplier but in 2018 the print aspect of this business was removed, and Capital Credit were introduced directly to CFH. The Credit Union were really happy with the work provided by CFH by that point so to continue this relationship directly made sense to them. Capital Credit Union and CFH have now worked together to deliver the Credit Unions printed communications for over 4 years.
Capital Credit Union have 2 contacts within CFH whom they liaise with; Douglas Milne (Senior Account Manager) and Stephen Thompson (Senior Client Account Manager), who are their dedicated account managers.
Kane Moffat is a Digital Marketing Specialist at Capital Credit Union, who is responsible for the creation and delivery of all printed communications. When the Credit Union are ready to send a printed communication, he simply emails his requirements to Stephen who arranges for this to be printed. CFH then produce the output and, depending on what the documents are, they are either dispatched from CFH to the delivery company or sent back to the credit union, which are then collected by Royal Mail to be delivered. The mailings are sent DSA through Whistl Business Mailmark or Premiersort depending on the type of mailing, quantities and delivery time scale. The process is seamless from both sides. Kane says that he feels continually supported by CFH and that the service is “really good”. Stephen and Douglas are always very fast to reply to emails and are always really helpful.
One example of a printed communication the Credit Union requested was an ad-hoc flyer campaign that they sent at the start of 2022 in order to increase brand awareness. The mailing consisted of 20,000 A5, double-sided flyers being printed.
To date, CFH have printed over 150,000 packs of statement communications on behalf of Capital Credit Union.
Over the years, Capital Credit Union have seen many benefits of working with CFH.
High quality paper stock and ink - This standard of print reflects the high standard of their business and has positively impacted engagement.
Time sensitive and accurate delivery - Many of the communications Capital Credit Union send are a legal requirement, such as the annual account statements. These documents must be delivered within a certain time range; the Credit Union have legal deadlines to meet and these cannot be moved. The fact that CFH have quick turnaround times and understand the sensitivity of the deadlines is of huge benefit to the Credit Union because it gives them piece of mind that their statements will be delivered on time and that these legal requirements will always be met.
Dedicated support team - CFH are also always on hand to resolve any problems quickly and effectively when it comes to each mailing. When it came to the brand awareness flyer, the Credit Union realised last-minute that they required some extra boxes in order to arrange the flyers before they were collected by Royal Mail. They called Stephen who was able to arrange some flat-pack boxes to be delivered next day to the Credit Union so that the flyers would be ready to hand over to Royal Mail the following day. This resolved a potential problem and ensured that delivery of the flyers was on time. Kane commented that it was “a really helpful and speedy service received by CFH, as it always is”.
Streamlined processes save time and money - The number one benefit that Kane highlighted was the fact that using CFH saves valuable time for the business. The efficient processes, from chatting via email to the documents being executed mean that the company are able to do more with the time they have. They can rely on CFH to deliver their communications quickly, effectively and to a high standard. This is hugely important, especially in the finance sector, because doing more in less time is crucial for generating revenue.
Kane said he would recommend CFH to other companies and when asked to sum the company up in one phrase said they are “efficient, helpful, problem solvers”.
We’d love to look at how you’re communicating, how you could improve, and how we can help. Fill out your details and we’ll talk you through taking the friction out of your communications.