Case studies

medical research communications

Medical Research Industry

For over 40 years, CFH Docmail have been partnering with organisations to deliver meaningful, effective communications that drive real results. From vets, to estate agents, councils and dentists to the NHS and the medical sector, CFH work with a vast range of companies across the world to deliver communications that matter.

One key sector that CFH supports is the medical research industry. Whether it is sending out text messages, letters or digitally delivering documents, a carefully compiled plan is put in place to ensure that research trials generate the required patient engagement for the trials to be successful.

In 2021, CFH partnered with The GenOMICC study to send their specimen kits to multiple hospitals, nationwide.

Background on the study

The GenOMICC study is a global community of doctors and scientists trying to understand and treat critical illness. Their partners have been recruiting patients since 2016 to study emerging infections (SARS/MERS/Flu), sepsis, and other forms of critical illness. It is the largest study of its kind anywhere in the world.

The study is run from the University of Edinburgh’s Roslin Institute, where in the UK alone, there are over 200 hospitals actively recruiting patients to the study. This involves the return of a single blood sample from hospital sites to the university labs in Edinburgh. With over 17,000 patients recruited to date, this has involved a huge number of blood samples and of course the approved UN3373 biological substance specimen kits which are used for the postage of the samples.

Prior to the COVID pandemic, the GenOMICC study team assembled and distributed the specimen kits themselves, however due to the unprecedented rise in recruitment because of the pandemic, it became necessary to outsource the specimen kit production and distribution. This is where their partnership with CFH Docmail began.

Medical communications

Zoe Wood and David McEwan, account managers from CFH, are unfailingly responsive and helpful.

Hybrid Mail communications

CFH supporting the study

CFH prepared and sent specimen kits, with each GenOMICC specimen kit consisting of a UN3373 approved cardboard collection box, 9 ml EDTA blood tube used for sampling, plastic biohazard sample bag with absorbent pad, security seal and individual patient ID number. Finally, a pre-paid return postage label is attached to each kit.

The GenOMICC team assign individual patient ID numbers which consist of unique barcode ranges for each request. It is CFH’s responsibility to ensure they match up the correct barcodes during specimen kit assembly, to the correct hospital. These barcode labels print in batches of 12 on an A4 sheet that CFH cut and add to each kit box. Batches are sent in multiples of 12 per address label, that CFH print from the clients own Royal Mail Click&Drop account. If a hospital requires 36 kits, then 3 boxes of 12 kits would be sent.

Specimen kit requests are made via the robust systems and processes that are in place allowing an efficient exchange of information between the GenOMICC team and CFH. Since the partnership was established, the Study has found working with CFH to be simple and efficient. The 22,000 kits that have been dispatched to date, on their behalf by CFH is testament to the success of the partnership.

Testimonial from the GenOMICC Team:

We decided to outsource the assembly and distribution of our patient sampling kits and were impressed at the outset by the competency and professionalism of CFH. CFH were quickly able to fill an urgent need and their implementation process was very straightforward. We have found working with CFH to be simple and efficient and our two main CFH contacts - Zoe Wood and David McEwan - are unfailingly professional, helpful, and responsive. Any issues raised have always been dealt with promptly and we feel that CFH really care about the work they do for us. We would have no reservations in recommending this service to others.

To find out how we’ve worked with other companies, visit our case studies page HERE.

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