After discussing their goals and requirements, CFH advised that their CFH Managed solution would benefit Sycous the most.
CFH Managed is an IT print process that enables businesses to send their documents to CFH using a secure connection. The solution is designed to improve communication efficiency with light touch, streamlined processes that are support by a dedicated account manager and extensive production capabilities. It brings together different printing processes from CFH including digital and lithographic, to create the required output.
Market Reach's Customer Mail research showed that implementing good practice on letters performed significantly better on:
- The right amount of information
- Clear what I'm being asked to do
- Language is easy to understand
- Looks easy to read
- Looks appealing
The process from start to finish is ‘light touch’ for Sycous, requiring minimal intervention.
It involved CFH developing a bespoke solution that enabled the payment cards to be processed automatically through a secure STFP connection that seamlessly integrated with Sycous’s internal systems. This bespoke solution took CFH just1 month to develop, with print proofs signed off before launch.
The process involves CFH preprinting 3 variations of the A4 letter, that includes an integrated peel out card in the top right corner. The card is laminated for longevity and is produced as base stationary through comprehensive lithographic capabilities. In addition, 2 booklet variations are preprinted for the mailing, for further resident information.
Sycous simply supply a data file from their internal system to CFH through a secure STFP connection. The process is then automated, whereby the data file indicates which letter and booklet each recipient requires. The data files can vary from 300 records to 10 at any time.
The card is then personalised through a digital print process, that enables the card number, recipients name and address to be added to the front and the subsequent barcode on the back. The letter is also personalised with the recipient’s details. The C5 card pack is then sent for delivery, through CFH’s partner Royal Mail.
The whole process takes 48 hours from start to finish and involves multiple print processes from CFH. Sycous receive an automated email confirming the number of records received and processed. They are also notified by their account manager if there are any issues with the data supplied.
The solution is adaptable, working with Sycous’s changing requirements whilst allowing CFH to create and dispatch all mail packs within the agreed service level agreement.