FOCUSED COMMUNICATIONS FOR INTEGRATED CARE BOARDS

At CFH, we understand that the responsibility of planning, commissioning and coordinating services across entire regions demands communication that is structured, reliable and aligned to specific objectives.

From regional screening initiatives to service reconfigurations, Integrated Care Board (ICB) messaging must reach assorted communities clearly, consistently and in full compliance with governance requirements. With our industry-leading communication solutions, ICB organisations can deliver large-scale messaging efficiently, ensuring communications are distributed in bulk while maintaining full visibility.

DELIVERING ICB MESSAGING AT SCALE

Our experience shows that ICB campaigns are often high-volume and complex, requiring careful coordination across multiple providers, practices and locations. CFH are well equipped to support these healthcare initiatives, providing the infrastructure and expertise needed to manage programmes.

Many of these initiatives involve large-volume mailings, combining personalised letters, targeted inserts and integrated response mechanisms. Managing this level of volume demands robust infrastructure, intelligent workflow logic and comprehensive reporting.

Unlike Trust-level communication, which focuses on individual patient pathways, ICB communication operates at population scale - requiring segmentation, coordination and consistency across regions.

Our tools provide the control, visibility and flexibility required to manage these programmes efficiently and securely, enabling ICBs to deliver large-scale system communications.

  • Regional screening campaigns, including bowel, cervical and lung screening programmes
  • Large-scale immunisation and vaccination drives
  • Public consultations and patient engagement exercises
  • Practice mergers, closures and service consolidation communications
  • Clinical pathway changes and wider service reconfigurations
  • Opt-in, consent and patient response programmes
  • Cross-population health improvement and awareness initiatives
GP Surgeries

100% of NHS mail is read

NHS Trusts

79% of NHS mail lives in the home more than 28 days

Social Care

49% of NHS mail is discussed with someone

INTELLIGENT WORKFLOWS WITH CFH TRANSFORM

Strategic communication requires insight. Through CFH Transform, we design logic-led workflows that enable organisations to segment audiences by geography, demographic or cohort, intelligently combine digital and physical delivery (SMS, email or post), and benefit from full reporting with comprehensive audit trails.

Channel choice remains important. Research found that 76% of UK consumers want the right to choose how they receive communications, whether digitally or in print. Each communication channel offers distinct advantages. While email provides instant delivery, physical mail delivers high engagement rates - with around 77% of items read or looked at.

Transform can also integrate seamlessly with existing systems via APIs, helping to create a streamlined and efficient experience for staff. To find out more, explore CFH Transform and see how digital transformation works in practice through our collection of case studies.

SUPPORTING WIDER HEALTHCARE OBJECTIVES

CFH are well positioned to support organisations responding to the ambitions of the NHS 10-Year Plan, enabling both primary and secondary care stakeholders to coordinate physical and digital communications across multiple channels - while maintaining full traceability and reporting.

Docmail hybrid mail supports ad-hoc personalised delivery through a streamlined, easy-to-use platform, allowing organisations to generate and send communications quickly and securely.

For those seeking a more hands-off approach, CFH Managed provides dedicated support, with an account manager overseeing communications on your behalf to ensure consistency and efficiency. Secure digital delivery and inbound scanning services complete the offering, creating a fully integrated communication ecosystem that supports modern healthcare messaging.

CFH streamlined processes

ACCREDITED NHS SUPPLIER FOR INTEGRATED CARE

Our partnership provides the comfort of knowing your organisation is supported by industry-leading security standards, accreditations and best practice including ISO 27001 and 9001, Cyber Essentials, Cyber Essentials Plus, Data Security and Information Toolkit Standards Exceeded for over 10 years and approved suppliers on a number of frameworks including HealthTrust Europe the NHS SBS and Local Assurance Framework.

All data processed never leaves the UK, with secure onsite servers – so with CFH you know your data is in safe hands. Our goal is to support you in the sending of the right communication, work within your budgets and drive healthcare initiatives whilst improving your efficiencies and the level-up healthcare provisions.

CASE STUDIES

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